Powered by Nature. Crafted for Performance.

At Tru Fuel, we believe simple is powerful. Our gels are made from real, whole food ingredients - no artificial additives, no weird stuff, just what your body needs to go further.

Each recipe is 100% vegan, gluten-free, and crafted with care. From organic rooibos grown in the Cederberg mountains to unrefined cane sugar sourced from the rich soils of Mauritius, every ingredient is chosen for its purity, performance, and taste.

This is clean, honest fuel - made for athletes who care about what they put into their bodies.

Nutritional information of our products

  • Filtered Water

    Our clean, reverse osmosis (RO) water is the foundation of every gel — binding the ingredients into a smooth, easy-to-digest texture. Unlike sticky syrups found in many other products, our water-based formulation creates a palatable gel that goes down effortlessly, especially during movement.

  • Organic Cane Sugar

    A clean-burning, naturally balanced source of energy — far removed from the GMO-corn derived Dextrose and Maltodextrin that is commonly found in other energy products. Grown in the sun-drenched fields of Mauritius, it’s truly unrefined, providing trace minerals with its energy. With a 1:1 ratio of glucose and fructose, it provides both rapid and sustained energy. Glucose supports immediate blood sugar needs, while fructose is first processed by the liver for steadier energy.

  • Coffee beans

    Real coffee beans, roasted to perfection and cold brewed to preserve it's optimal flavour and benefits. A natural source of caffeine. Slow-steeped for purity and depth, it brings a rounded aroma with gentle acidity and a clean finish. Its crisp, refreshing clarity adds a focused boost to our gels—awakening your senses with steady, balanced vitality.

  • Himalayan Salt

    A pure and natural source of sodium and over 80 trace minerals. These minerals help support hydration by aiding the intestines with water absorption and helps replace the essential electrolytes lost through sweat. Sodium is also a crucial element in the uptake of glucose from the gut and getting in enough can help lower the risk of a heavy and watery tummy feeling.

  • Organic South-African Rooibos Tea

    Naturally caffeine-free and rich in antioxidants. Our rooibos is harvested from the Cederberg mountains, it adds a subtle, earthy flavor and boasts with with anti-inflammatory benefits. The freshness and gentleness of the rooibos tea, makes these gels extremely refreshing and easy on the palate.

  • Organic Un-sulphured Molasses

    A deep, naturally mineral-rich syrup packed with iron, potassium, and magnesium. Slowly extracted from organically grown sugarcane, it brings a bold, caramel-like depth and a hint of natural sweetness. Its grounding, robust character adds lasting nourishment and gentle energy release, making each gel feel steady, wholesome, and powerfully sustaining.

  • Natural Vanilla Extract

    Smooth, aromatic, and lovingly drawn from pure organic vanilla beans. Its warm, floral sweetness adds a gentle richness that softens and rounds every flavor it touches. With its naturally comforting depth and subtle complexity, our vanilla extract brings harmony and that nostalgic taste to our toffee gel — making each one feel silky, balanced, and beautifully authentic.

  • Organic Agar-Agar

    An organic seaweed-based gelling agent. It is 100% plant-based and vegan-friendly, and is responsible for our smooth, heat-stable gel texture without any other additives. It is also a gut-loving soluble fiber which keeps your friendly gut bacteria happy and helps with a more sustained release of energy.

  • Organic Cold-pressed Citrus Juice

    Bright, tangy, and freshly extracted from sun-ripened organic citrus. We use lemon, lime, and grapefruit juice across our range. This vibrant blend delivers a clean, zesty lift, natural vitamin C, electrolytes, and digestive support. Its lively citrus notes cut through sweetness, bringing a crisp, palate-cleansing clarity that makes each gel feel invigorating, hydrating, and deliciously revitalizing.

  • Sodium Citrate

    Sodium citrate is natural salt that can be found in citrus fruits. It is a good source of the important electrolyte sodium and the citrate molecule gets turned into bicarbonate by the body which can help regulate acidic build-up in the body. This may reduce the sensation of muscle fatigue.

Tru Fuel Gels

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