Sustainable Ethos
At Tru Fuel, sustainability is at the core of everything we do. From locally sourced, natural ingredients to recyclable glass jars and reusable TPU soft flasks, we design our products to go the distance - without leaving a trace.
We minimise waste, recycle wherever possible, use plant-based ingredients, and stay mindful of energy use in our daily operations. But we’re not stopping there - we’re always exploring new ways to reduce our impact and protect the wild places we fuel for.
Refill. Reuse. Rethink. Join us in fueling adventure - sustainably.
Refill, Not Landfill
Forget the sticky single-use sachets. All our gels are packaged in recyclable glass jars, designed for re-use and easy refilling. Pair them with our 150ml soft flasks made from food-grade TPU (thermoplastic polyurethane) - a durable, BPA-free, and recyclable material that can be used again and again before eventually being responsibly recycled.
Each flask can hold enough gel for 60-70g of carbohydrates, which more or less equals three single serving sachet gels, helping you reduce plastic waste on every run, ride, or mission outdoors.
Natural, Honest, and Kind to the Earth
We believe that food should be as close to nature as possible - both for our bodies and the planet. That’s why we choose organic, non-GMO ingredients and avoid anything artificial. It’s not the easiest route, but it’s the right one.
By staying true to nature - and keeping harmful pesticides and synthetic additives out of our products - we protect not just your performance, but also the soil, water, and wild spaces we love. Healthy earth, healthy fuel, healthy you.
Join the movement
Refill your flasks. Reuse your jars. Rethink your fuel.
Every adventure is a chance to tread lighter. Share your sustainable setup with us @trufuel.co.za and inspire others to fuel the future - one gel at a time.